A Straight Line in Whole Foods
LATE-FEBRUARY. Last week, you took action. That project, concern, or issue, you took action on. Did you?
DO THIS. RIGHT NOW. This is week six of this experiment, and this step — if you done the rest — is the most important. Give yourself an honest grade on the process to date. No one is going to see this, it's just for you. 1 to 10. A to F.
- A: Crushing it. No notes.
- B: Making progress, aware I could do better.
- C: Phoning it in. But still trying?
- D: Losing steam, not really working on this.
- F: Zero progress and similar engagement.
Like the first exercise, this is a moment to consider your actions. Why the F? Do you care? Did you pick the wrong effort? Is this whole exercise annoying? Time to learn.
BONUS: C or lower. Attempt action once more.
In case you were wondering where this week-by-week guidance is headed, let it be known that I am wondering, too. I've pulled the previous five weeks into this guide, which will be updated weekly. I will be changing these prompts after the fact. Reorganizing and turning it into a book.
This Week in Rands
Once again, I am publishing the piece I discovered during the week rather than the piece you are supposed to be reading. The key with creativity is... don't ask a lot of it. Just let it be. For example, this piece contains a guide regarding Apple charging. This article is about the stuff in my bag — how do I spiral into charging? Read the piece; it'll make more sense.
Once I acknowledged that I was going deep on understanding charging, I started to organize the data in my head. I was in Whole Foods when an idea popped into the very back of my head. The back of my head. I can't even tell what it is, but I know something is there. It's distracting because it's there, but I don't know what it is, so I walk in a straight line across Whole Foods.
Until it shows up, Oh yeah, create a guide for charging. Let the robots organize it, but give them some personality. Lean into the fact that it's robots. Perfect.

Three Leadership Links:
- The Trouble With OKRs: https://www.reddit.com/r/management/comments/1r95sb3/the_trouble_with_okrs/
- Five Myths to Bust Before Becoming an Entrepreneur: https://www.thoughtleadersllc.com/2026/02/5-myths-to-bust-before-becoming-an-entrepreneur/
- A better way to handle cables. Yes, this is a leadership link: https://youtu.be/m0FOVppXNcQ?si=5gUixHlkN6llhAVY
Join thousands of active leaders in the Rands Leadership Slack: https://randsinrepose.com/about/